Dynamic Imaging
Creative Director
Dynamic Imaging was on the forefront of image and information management, a developer of innovative picture archiving and communication systems (PACS) for Healthcare IT.
I had the privilege of joining Dynamic Imaging to help consolidate its creative efforts in all aspects of its marketing initiatives, including advertising, presentations, the creation of a new website, and the company’s trade show presence. Together, we were able to create professional, compelling solutions for the company and its products. We partnered with software engineers and developers to create innovative features for next-generation Imaging IT products, which helped us stay ahead of the curve in a rapidly evolving industry. It was a challenging and an exciting time to be part of such a dynamic and innovative team!
Click on the thumbnails to view more information.
Animated Banners
Believe it or not, there was a time when the size of a graphic, static or animated, was not allowed to be anywhere near 1MB if you wanted to post it on particular websites. Such was the case with the animated banners we wanted to display on AuntMinnie.com. When I first started at Dynamic Imaging, the maximum size allowed was 25KB. That increased to a "whopping" 75KB by the end. I don't know what their requirements are these days, but I look back fondly at the challenges of packing as much animated information into as small a file size as possible.
Tradeshow Booth Videos
At our tradeshows, there was often the need for promotional video, and, invariably, that video would need to play on a loop. Here are two examples.
The Boost box video was created in LightWave while the IntegradWeb dashboard was created in Adobe Illustrator and the discontinued software, Adobe Flash.
There was an audio track that played continously as well that I'm tempted to include here, but it drove some of the staff crazy. Personally, I loved it, but after 8 to 10 hours, I could understand why. 😀